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65% of millennials say they trust beauty influencers over a salesperson's recommendation

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Fill out the application form to request a slot in Allure.

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Send a sample of your product to the Allure editors for review.

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About the store

A beauty store like no other. Discover, try, and buy the best beauty products out there, approved by Allure’s editors. Get a makeover from one of our artists, watch a tutorial at our How-To Bar, and finally complete your skincare routine.

Allure is now at 99 Mercer St.
Monday–Friday 9–8pm
Saturday–Sunday 10–5pm
Currently selling at the Allure Stour.

“These Are Allure Editors' Favorite
New Beauty Products For July 2020”

Hourglass Cosmetics Unlocked Instant Extensions Mascara
$29

For days when I don't feel like going all out with eye shadow or liner (aka most days), the Hourglass Cosmetics Unlocked Instant Extensions Mascara is really all I need.
thumbnail image of an Allure Deputy Editor
Kara McGrath,
Allure, Deputy Editor

Eden Bodyworks Papaya Castor Conditioning Hairdress
$9

This butter-like balm is packed with nourishing ingredients — beeswax, castor seed, and coconut oil — to moisturize dry hair.
thumbnail image of an Allure Editorial Assistant
Gabi Thorne,
Allure, Editorial Assistant

C & The Moon Scrub Malibu Made Body Scrub
$64

I love how its nice, gritty texture (thanks to the brown sugar) and moisturizing organic oils (sweet almond, castor, and jojoba) leave my skin so smooth and hydrated that I can get away with skipping lotion.
thumbnail image of an Allure Assistant Beauty Editor
Kat Suico,
Allure, Assistant Beauty Editor

“These Are Allure Editors' Favorite
New Beauty Products For June 2020”

Kate Somerville DeliKate Recovery Cream
$80

This rich moisturizer (so rich the texture is that of whipped cake frosting) coddles my sensitive skin with ceramides and peptides, calming retinol redness almost immediately on contact. It's so good that after three weeks I'm now halfway through the jar.
thumbnail image of an Allure Associate Beauty Director
Sarah Kinonen,
Allure, Associate Beauty Director

Dr. Bronner's All-One Toothpaste Spearmint
$6

The brand that makes my favorite all-purpose soap and favorite hand sanitizer now makes my favorite toothpaste, and I couldn't be happier.
thumbnail image of an Allure Wellness Editor
Rosemary Donahue,
Allure, Wellness Editor

Virtue Exfoliating Scalp Scrub
$46

With ultrafine rice particles and a creamy, jojoba oil-spiked base that doubles as a conditioner, the Virtue Exfoliating Scalp Scrub fits the bill.
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Dianna Mazzone,
Allure, Senior Beauty Editor

“These Are Allure Editors' Favorite
New Beauty Products For May 2020”

Felicia Leatherwood Detangler Brush
$13

This brush glides through my hair, loosening up any tangles without breaking my hair.
thumbnail image of an Allure Editorial Assistant
Gabi Thorne,
Allure, Editorial Assistant

Ilia Super Serum Skin Tint SPF 40
$46

If it weren't for the dewy, transparent coverage, we might mistake this blend of squalane, hyaluronic acid, and niacinamide for an actual serum. The Ilia Super Serum Skin Tint SPF 40 is that hydrating.
thumbnail image of an Allure Senior Beauty Editor
Dianna Mazzone,
Allure, Senior Beauty Editor

Bondi Sands Aero Ultra Dark Self Tanner
$29

It will make you bronzed — even when traveling is such a far-fetched idea right now.
thumbnail image of an Allure Digital Assistant Beauty Editor
Angela Trakoshis,
Allure, Digital Assistant Beauty Editor