Transforming your feed into real-life retail
Apply to get featured at the first Allure's stour.
Get started
A retail space like no other
Every inch of the store has been carefully designed to show off the world's best beauty products and encourage consumers to browse, discover, and purchase.
Allure's Best of Beauty seal generates $82 million in revenue for the brands who receive the award each year.
Curated by beauty experts
Each product on our shelves has been tested and approved by Allure's editors — only the best of the best are featured.
In the U.S. alone, Allure's readers spend $5 billion annually on beauty
Where editorial and shopping meet
The online shopping experience moves offline, as visitors are guided through the store by real editorial headlines from Allure.com
Allure's global monthly digital readership is more than 12.6 million
We’re reimagining online shopping, offline
Building memorable retail
We design our stores like our favorite websites, in partnership with real editorial calendars.
Connecting brands & publishers
We harness the influence of global publishers and share it with the best brands out there.
Creating new shopping experiences
We know what makes for good shopping — and what doesn’t.
Shop editor–approved products
65% of millennials say they trust beauty influencers over a salesperson's recommendation
Dyson Hair Dryer
What It Is: A bladeless blow-dryer with a tiny internal motor and three magnetic styling attachments
What It Does: Leaves hair feeling smooth and looking shiny
Who It's For: Everyone and anyone
What It Does: Leaves hair feeling smooth and looking shiny
Who It's For: Everyone and anyone
Sophia Panych,
Allure, Beauty Editor
Allure, Beauty Editor
Differin Gel
What It Is: The retinoid gel
What It Does: Treats acne
Who It's For: Acne-prone skin
What It Does: Treats acne
Who It's For: Acne-prone skin
Sarah Kinonen
Allure, Beauty Editor
Allure, Beauty Editor
Supergoop Glow Stick
Unlike most SPFs, it's completely translucent and never leaves a white cast or chalky appearance. It's beyond easy to apply — simply swipe, blend, and go — and it doesn't dry out my perennially parched skin like so many other sunscreens.
Kaleigh Fasanella,
Allure, Beauty Editor
Allure, Beauty Editor
CC Cream
This lightweight cream basically takes all the plumping, hydrating, and brightening qualities of a multi-step K-beauty skin-care routine and puts them all into one makeup product for a glowing finish that looks and feels like bare skin.
Nicolla Dall'asen,
Allure, Staff Writer
Allure, Staff Writer
Primer
What It Is: A lightweight primer made with coconut water
What It Does: Hydrates skin and preps face for base products
Who It's For: Anyone who wants long-lasting makeup
What It Does: Hydrates skin and preps face for base products
Who It's For: Anyone who wants long-lasting makeup
Angela Trakoshis,
Allure, Digital Assistant Beauty Editor
Allure, Digital Assistant Beauty Editor
GloPro Microneedling Regeneration Tool
What It Is: An at-home micro-needling device
What It Does: Promises to help smooth the appearance of fine lines and wrinkles
Who It's For: Mature skin
What It Does: Promises to help smooth the appearance of fine lines and wrinkles
Who It's For: Mature skin
Cristina Rivera,
Allure, Research Manager
Allure, Research Manager
