Transforming your feed into real-life retail

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a woman wearing a silk head wrap with her hands gently touching her face and an Allure logo overlay
the inside of a retail space, similar to a mall

A retail space like no other

Every inch of the store has been carefully designed to show off the world's best beauty products and encourage consumers to browse, discover, and purchase.
Allure's Best of Beauty seal generates $82 million in revenue for the brands who receive the award each year.

Curated by beauty experts

Each product on our shelves has been tested and approved by Allure's editors — only the best of the best are featured.
In the U.S. alone, Allure's readers spend $5 billion annually on beauty
side by side image - left is a product shot of the Supergoop Glow Stick and a woman holding the product in her hand
A banner hanging inside of a shopping area

Where editorial and shopping meet

The online shopping experience moves offline, as visitors are guided through the store by real editorial headlines from
Allure's global monthly digital readership is more than 12.6 million

We’re reimagining online shopping, offline

Building memorable retail

We design our stores like our favorite websites, in partnership with real editorial calendars.

Connecting brands & publishers

We harness the influence of global publishers and share it with the best brands out there.

Creating new shopping experiences

We know what makes for good shopping — and what doesn’t.

Shop editor–approved products

65% of millennials say they trust beauty influencers over a salesperson's recommendation

Dyson Hair Dryer

What It Is: A bladeless blow-dryer with a tiny internal motor and three magnetic styling attachments
What It Does: Leaves hair feeling smooth and looking shiny
Who It's For: Everyone and anyone
thumbnail image of an Allure Beauty Editor
Sophia Panych,
Allure, Beauty Editor

Differin Gel

What It Is: The retinoid gel
What It Does: Treats acne
Who It's For: Acne-prone skin
thumbnail image of an Allure Beauty Editor
Sarah Kinonen
Allure, Beauty Editor

Supergoop Glow Stick

Unlike most SPFs, it's completely translucent and never leaves a white cast or chalky appearance. It's beyond easy to apply — simply swipe, blend, and go — and it doesn't dry out my perennially parched skin like so many other sunscreens.
thumbnail image of an Allure Beauty Editor
Kaleigh Fasanella,
Allure, Beauty Editor

CC Cream

This lightweight cream basically takes all the plumping, hydrating, and brightening qualities of a multi-step K-beauty skin-care routine and puts them all into one makeup product for a glowing finish that looks and feels like bare skin.
thumbnail image of an Allure Staff Writer
Nicolla Dall'asen,
Allure, Staff Writer


What It Is: A lightweight primer made with coconut water
What It Does: Hydrates skin and preps face for base products
Who It's For: Anyone who wants long-lasting makeup
thumbnail image of an Allure Asst. Beauty Editor
Angela Trakoshis,
Allure, Digital Assistant Beauty Editor

GloPro Microneedling Regeneration Tool

What It Is: An at-home micro-needling device
What It Does: Promises to help smooth the appearance of fine lines and wrinkles
Who It's For: Mature skin
thumbnail image of an Allure Research Manager
Cristina Rivera,
Allure, Research Manager

What editors are saying

“We know people research products before they buy. Now we can bring that experience into physical retail.”

thumbnail image of a woman
Joanna Smith, Allure

"Stour has brought a whole new edge to our business — it's hard to imagine our site without it."

thumbnail image of a woman
Joanna Smith, Allure

We’re going somewhere new.
Are you?